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E-commerce is not that much different from retail. It's getting a good selection of products, competitive pricing and great service all in one place at one time. Probably most important is having great customer service. But your reading this to get hits, so upward and onward.
Paramount is getting your name in front of enough people, gaining trust, respect and market share. To gain that market share and develop a respectable site in the eyes of the search engines ultimately results in getting your name in front of on-line buyers. A well developed site is a must and that includes not only being listed, but fast loading and being well organized for ease of use. If in doubt add more customer service. I should add, trade shows, off line ads, such as post cards, catalogs, Newspaper, TV and radio are good marketing materials as well. Get listed on the first page of the search engines and drive clientele to your site.
The information and resources provided here are intended to educate and assist you in developing a comprehensive understanding of what it takes to effectively and affordably generate revenue from your online business and drive customers to your site. I've counted Chuck Taylor on the first page of the top eight search engines all in one day and thought I should pass along some of the best resources available to you online. I'd like to see your site reach it's full potential and enjoy a long and profitable business relationship.
Front Page or Dream Weaver: You'll need an html
editor to save a lot of time and energy. I stared out writing html with a reference book
and now use WebMonkey for reference. See below, many different home pages and style sheets already laid out and ready to go.
Just copy to your hard drive or host server and fill in your info. If you don't
have your (.com Name) don't get trapped in to buying extras, don't loss a name
you've had for three years, yes I did, see enameco.com, one of the easiest ways to manage your URL's .
To later check the status of your URL
or (Name.com) see Who Is.
| Home Pages | Who Is |
You'll want a host server to put your site on. To save a lot of time
first check out Hurricane Electric the best in speed, if they are over your head
see Site Set Up a Windows server and very easy to use.
| Hurricane Electric | Set Up Site |
Web Site Development:
The site is
up and all looks and works well. Now how many visitors are finding your site.
With a hit counter, we can tell how many visitors we've had and adjust
our pricing and inventory accordingly. Not getting the hits expected? Then lets
check our meta tags and Key Words for total hits on-line.
| Hit Counter | Word Tracker |
Loading Time of site.
If the inventory and pricing are in line, is my site loading fast
enough? Or are buyers becoming bored with watching my site load and simply
leaving. It's not always easy to get the .gif and .jpeg files small enough to
load quickly. Perhaps a thumb nail picture and the full view when clicked on
is the answer on my e-commerce site.
| GIF and JPEG Crunching |
Appearance must be professional.
Use different colors and scripts, but very seldom java scripts because it takes
time for them to load. Keep it
fast but interesting.
| Color Codes | HTML | Java Scripts | Buttons | Backgrounds |
Search Engine Optimization:
store your e-commerce site will need up keep and maintenance. Links and HTML
change. When an html editor like Front Page or Dream Weaver is used its best to check your work.
Try at least a
couple of different browsers and versions. Having someone else check it occasionally is also
a good idea, a second pair of eyes will pick up differences. I've been surprised several times, once by a broken link to a
search engine, they do change up info. Now I check my site monthly for errors and try to keep up with what the
search engines are doing. They do change. You'll want to check it before the end
of the month that's usually when Google spiders the site.
| Site Tune up | Search Engine Watch |
(Targeted not Spam)
I don't know of anyone who likes spam. It's the most time consuming, waste of
time I think I've ever encountered, all I do is delete it. One option is to rent
or purchase targeted email lists from direct marketers who maintain lists of
people who have agreed to receive commercial email messages on a specific
subject. Clients often do appreciate
a quick response to their questions and perhaps current info they've asked
for or about.
I know I do, and have receive many Thanks just for responding quickly.
I don't write books just try to get to the customers point.
Not always do I answer the question but expand with the information needed by
the potential client. That may mean you re-write their question to clarify and
fully meet their needs.
| Net Creations | Smart List | Auto-Responders |
Banner AD Exchanges:
This is one I have to pass along, because banners can add traffic and
credibility to your site. The down side is of course losing traffic to another
site. If I were going to use banners again I would use an affiliate banner
program (with Staples for instance) not only is it a business product my clients
require on a regular basis; it is a tool used in growing their e-commerce
business. I have Banners that I think will greatly benefit my
| Free Banners| E.I.S. Banner Exchange | Refer-It | Affiliates - Make Money!
Press Release Distribution: A press release allows you to leverage the Internet as well as traditional media for announcing your entry into the online world. Press releases are usually coordinated with the web sites initial launch or to introduce a new product or service. The unique advantage offered by the Internet is the ability to instantly send your press release to thousands of media outlets and newswire services all over the world -- at a fraction of the cost of postage stamps. | Internet News Bureau | U Promote (TM) |
Engine Posting: Of course this is the meat and potatoes. If you go
to each search engine and follow their instructions, then you are on track to see
results at your e-commerce site. I can't stress enough to follow their instructions.
| Chuck Taylor's Cheat Sheet | Research Search Engines |
Your questions and comments are WELCOME.
eMail: C Taylor
Retail & Contractor Merchant Accounts
Bank & Credit Union Merchant Accounts
450 N. Sam Houston Parkway
Houston, Texas 77060-3551
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