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Do you see a Gift Card you like ?
Would you like to see Your Logo on a Gift Card?

Gift Card and or Loyalty Card programs are another product and profit center. Mag Card or Smart Card, taking up less than three square inches of counter space and giving your business added exposure and credibility. Improve profitability, as customers will pay full price more often, make bigger purchases and spend more than the original card value by 65% on average. American Express is estimating gift card balances surpassing 1 billion dollars in the next few years. No more wrong size or color, equals less re-stocking and instead of returning cash or making credits the funds are debited or credited to out standing balances. Breakage, shoppers that forget, loss and don't use the full amount on the card can be as much as 15%.

Howard Davidowitz, chairman of  Davidowitz & Associates of  New York an investment banker estimates 40% of shoppers will buy Gift Cards this year, totaling $50 billion in sales,  Houston Chronicle 12/02/03.

StarBucks reported a thirty two percent increase in business, offering gift cards. Use gift cards to increase traffic, every card sold is a potential new customer coming in. These cards can also be reloaded to fulfill the consumer's preference for using it as a type of budgeting tool. This helps to enhance customer loyalty and offers merchants additional marketing and branding opportunities.

Fatburger Restaurants is reporting there gift card sales sky rocketed in it's 60 restaurants 662% since switching from paper certificates to Gift Cards last year. 10/04 Gift cards have become extremely popular among consumers.

Consumer Insights reports: The percent of adults who purchased or received a Gift Card in the past 12 months reached 64% in August 04, up from 36% from 2001. Christmas of 2005 was 14.5% of all sales and figures for 2006 are coming in at 16 - 18% of total sales. The National Retail Federation has estimated gift card sales will hit $24.8 billion for the 2006 holiday season, up 34% over last years $18.5 billion. The International Council of Shopping Centers estimates another 15%  in growth next year. Chron 12/6.

Reduce costs up to 90% over paper certificates, gift cards can be recharged countless times. Reduce losses, cards only have value when they are activated. The funds are secured and electronically tracked on a host database. Detailed reports save you money.

Use them for returns, instead of cash or giving bank card credits, give store credit, keep the funds in your register. Use them as value added cards, as employee incentives, benefits for services and a promotional tool. Buy $100 and get $5 in service or merchandise on your Gift or Loyalty Card. Come in for service, present this ad and receive a $5.00 gift card for instance. Gift Cards  are a powerful marketing tool that will increase tour bottom line, as well as increase customer satisfaction. Know your best customers spending habits and keep them coming back with Loyalty Cards, reward each visit or purchases. Not just for Neiman Marcus any more, now the smallest retailers can offer Gift Cards as well. To handle Gift and/or Loyalty Card transactions quickly and efficiently, call Chuck below and get started today.

Gift Card - Smart Card Dimensions for the Design Team
The finished card is 2-1/8" X 3-3/8" with a 1/8" corner radius.
The copy limit will fall within 3/32" and bleeds will extend 1/16" beyond the finished gift card limits.


9 - 5pm Central Time M - F
800-948-6457

Chuck Taylor Sr. Account Exec. Retail Gift & Loyalty Cards Strategic Alliances

450 N. Sam Houston Parkway  Suite 273 Houston, Texas 77060-3551 Tel.:  800-948-6457 Fax:  281-445-7257

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CardService International is the leading eCommerce solution service provider building on a decade of excellence. Last year the company serviced over 195,000 merchants and processed over $12 billion in bank card volume. With an estimated bank referral program featuring over 100 financial institutions and an industry recognized partnership with First Data Corporation. CardService International demonstrates a firm commitment to provide the very best service in the eCommerce transaction processing industry today. Cardservice International is a Registered ISO/MSP for the following FDIC insured banks: First Financial Bank, Englewood, CO., Wells Fargo Bank, Walnut Creek, CA,. All other brand names and trademarks appearing are the property of their respective holders. American Express, Discover, and Diners require separate approval.

450 N. Sam Houston Parkway  Suite 273 Houston, Texas  77060-3551
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